Katarina Ketering

You can tell good catering by the fact that guests reach for their phones before their forks. Katarina Ketering is a website made for that moment: a cream background, warm colours and photos that make lunch happen earlier than planned.

Everything was drawn and written specifically for this brand — the logo, the visual identity, the copy and the code itself. The offer is laid out as neatly as a well-set table: catering for weddings, slavas and celebrations, children’s birthdays, dishes to order, cutlery hire and waiters. The gallery is titled “More than 1000 words” and keeps its promise, and a clear price list leads the visitor straight to a phone call.

On Google the website is first for „iznajmljivanje konobara“ (waiter hire), „iznajmljivanje escajga“ (cutlery hire) and „konobari za proslave“ (waiters for parties), and people type the brand name about 70 times a month. For a catering business that started from zero, that is a table where the guests have already sat down.

The technical side is as tidy as a kitchen before an inspection: 91 out of 100 for performance, 100 for SEO, and structured data set up for local search in Belgrade.

The Google Ads account comes with the website too. Through its advertising so far it has built a history and a standing with Google — capital a new account still has to earn, and something you usually feel in the cost per click. You get the first six months of advertising free: you do not pay for the ads during that period. After that you carry on at your own expense, and only if you want to — the account is an advantage, not an obligation.